California Residents
Last updated: August 18, 2026
Privacy Statement-California
This PRIVACY NOTICE IS APPLICABLE TO CALIFORNIA RESIDENTS (“consumers” or “you”) ONLY and supplements the information in VIV Rx general Privacy Statement. We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”), the California Privacy Rights Act ("CPRA"), and other California privacy laws. Any terms defined in the CCPA or CRPA have the same meaning when used in this notice.
Information We Collect
We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“Personal Information”).
We have collected the following categories of Personal Information from California consumers in the preceding twelve (12) months on the VIV Rx Platform:
A. Identifiers.
Examples: Name, postal address, email address, phone number, date of birth, IP address, online identifiers such as cookie IDs
Collected: Yes
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
Examples: Name, address, telephone number, medical information you provide in a medical intake, and payment card information (handled by our payment processor; we do not store full card numbers). Some personal information included in this category may overlap with other categories
Collected: Yes
C. Characteristics of protected classifications under California or federal law.
Examples: Age, sex or gender, and pregnancy or breastfeeding status where you provide it in a medical intake
Collected: Yes
D. Commercial information.
Examples: Products or services purchased or considered, order history, and subscription and billing records
Collected: Yes
E. Biometric information.
Examples: Fingerprints, faceprints, voiceprints, or other biometric identifiers
Collected: No
F. Internet or other similar network activity.
Examples: Browser type, device information, IP address, pages viewed, and interactions with our website
Collected: Yes
G. Geolocation data.
Examples: Approximate location (such as state or region) derived from your IP address. We do not collect precise geolocation.
Collected: Yes (approximate, IP-derived only)
H. Sensory data.
Examples: Audio, electronic, visual, or similar information such as call recordings
Collected: No
I. Professional or employment-related information.
Examples: Occupation, employer, work history
Collected: No
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).
Examples: Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
Collected: No
K. Inferences drawn from other personal information.
Examples: Preferences you share with us, such as treatment interests and communication preferences
Collected: Yes
We obtain the categories of Personal Information listed above from the following categories of sources:
- Directly from you — for example, when you complete a form or medical intake, place an order, or contact us.
- Automatically from your device when you use our website — for example, through cookies and server logs.
- From our service providers in connection with your order — for example, payment processors and delivery carriers.
Personal Information does NOT include:
- Information that is lawfully made available from federal, state, or local government records (“Publicly Available Information”).
- De-identified or aggregate consumer information (as such terms are defined in the CCPA).
- Information excluded from the CCPA’s scope, such as:
- health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data.
- personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.
Sensitive personal information means Information that reveals:
- Your social security, driver’s license, or passport number.
- Your account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to the account.
- Your precise geolocation.
- Your racial or ethnic origin, religious or philosophical beliefs, or union membership.
- Contents of your mail, email, and text messages unless VIV RX is the intended recipient of your communication.
- Your genetic data.
Unless the information is publicly available, sensitive personal information also includes:
- Processing of biometric information for the purpose of uniquely identifying you.
- Personal information collected and analyzed concerning your health.
- Personal information collected and analyzed concerning your sex life or sexual orientation.
Use of Personal Information
We may use or disclose the Personal Information we collect for one or more of the following business purposes:
- To fulfill or meet the reason for which the information is provided.
- To provide our telehealth platform services, fill your orders, and service your subscription.
- To provide you with information, products, or services.
- To provide you with email alerts, event registrations and other notices concerning our products or services, or events or news, that may be of interest to you.
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
- To improve our website and present its contents to you.
- For testing, research, analysis, and product development.
- As reasonably necessary and proportionate to protect the rights, property or safety of us, our clients, or others.
- To respond to regulatory and/or law enforcement requests and as required by applicable law, court order, or governmental regulations.
- As described to you when collecting your personal information or as otherwise set forth in the CCPA.
- To third party service providers who perform marketing or other services on our behalf
- To our affiliates and subsidiaries.
- As otherwise required or permitted by law.
We will not collect additional categories of Personal Information from those identified above or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
Disclosing Personal Information for a Business Purpose
We disclose Personal Information to third parties who perform services for us, under contracts that limit them to using it only for the purposes we specify. In the preceding twelve (12) months, we have disclosed the following categories of Personal Information for a business purpose: identifiers; California Customer Records information; commercial information; internet or other network activity; approximate geolocation derived from IP address; and, where you provide it in a medical intake, health and other sensitive information.
We disclose Personal Information for a business purpose to the following categories of recipients:
- the licensed medical providers and professional entities who evaluate and treat you;
- the licensed pharmacies that prepare and dispense your medication, and the carriers that deliver it;
- payment processors, which handle your card details (we do not store full card numbers);
- technology service providers — website hosting, content delivery, email and messaging, error monitoring, customer-support tooling, and analytics;
- our affiliates, and professional advisers such as lawyers, accountants and auditors;
- parties to a merger, acquisition, financing or sale of assets, in which case we will require the recipient to honour this notice;
- third parties you direct or authorize us to share with;
- law enforcement, regulators or other parties where required or permitted by law, or to protect our rights or someone’s safety.
We do not disclose your protected health information for advertising purposes. Health information you provide in a medical intake is handled under our Notice of Privacy Practices.
Selling and Sharing — and How to Opt Out
We do not sell your Personal Information for money.
However, if you allow optional Marketing cookies and similar technologies, limited online identifiers and information about your activity on this website (for example, that you viewed a particular treatment page) may be made available to advertising partners so we can measure and improve our advertising. Under the CCPA as amended by the CPRA, that activity may qualify as “sharing” for cross-context behavioral advertising, and on some readings as a “sale,” even though no money changes hands. You have the right to opt out.
To opt out, use any of the following. You do not need an account, and we will not ask you to create one:
- Turn off optional cookies on this site. Open the privacy preferences control and switch off Marketing:
- Send an opt-out signal from your browser. We honour the Global Privacy Control (GPC). If your browser or extension sends a GPC signal, we treat it as a valid request to opt out of sale and sharing for that browser, automatically.
- Email us at support@vivrx.com with “Do Not Sell or Share” in the subject line.
A cookie-based or GPC opt-out is tied to the browser and device you use, so you will need to repeat it on each browser and device, and if you clear your cookies. Opting out does not affect essential cookies, which are needed to deliver this site securely.
We do not have actual knowledge that we sell or share the Personal Information of consumers under 16 years of age; the Services are for adults 18 and over.
Your Rights and Choices
The CCPA provides California residents with specific rights regarding their Personal Information. This section describes your CCPA rights and explains how to exercise those rights.
Access to Specific Information and Data Portability Rights
You have the right to request that we disclose certain information to you about our collection and use of your Personal Information collected about you in the twelve (12) months preceding your request. Once we receive and verify your request, we will disclose to you any of the following in accordance with your request:
- The categories of Personal Information we collected about you.
- The categories of sources for the Personal Information we collected about you.
- Our business or commercial purpose for collecting or selling that Personal Information.
- The categories of third parties with whom we share that Personal Information.
- The specific pieces of Personal Information we have collected about you (also called a data portability request) – but only if specifically requested by you.
- If we have sold or disclosed your Personal Information for a business purpose, two separate lists disclosing:
- Sales, identifying the personal information categories that each category of recipient purchased; and
- Disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained.
Correction Requests
You have the right to request that we correct personal information about you. After we receive and verify your request, we will evaluate the requested correction against information we receive from other sources. We will disclose to you the actions taken pursuant to your request.
Opting Out of Use and Disclosure of Sensitive Personal Information
You have the right to request that we limit the use and disclosure of your Sensitive Personal Information, subject to certain exceptions. We use your Sensitive Personal Information to perform the services reasonably expected. We may also use your Sensitive Personal Information to ensure the security and integrity of your Personal Information, conduct non-personalized advertising, perform services on behalf of our business, and undertake activities to improve or enhance our services.
Deletion Request Rights
You have the right to request that we delete (and direct our Service Providers to delete) your Personal Information from our records. Subject to the exceptions set forth below, we will comply with your deletion request and will direct our Service Providers to delete your Personal Information.
Deletion Request Exceptions
We (or our Service Providers) do not have to comply with your deletion request with regard to your Personal Information that we (or our Service Provider) maintain for any of the following reasons:
- Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
Exercising Access, Data Portability, and Deletion Rights
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by:
Emailing us at support@vivrx.com
Only you or a person registered with the California Secretary of State for which you authorize to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
- Provide sufficient information that allows us to reasonably verify your identity or your authority to make a request on behalf of a California resident.
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. Personal Information provided will only be used by us to verify the requestor’s identity and/or authority to make the request.
Authorized Agents
You may use an authorized agent to submit a request on your behalf. If you do, we will ask the agent for written permission signed by you, and we may ask you to verify your own identity directly with us and to confirm that you gave the agent permission. If your agent holds a valid power of attorney under California Probate Code sections 4000–4465, we will not ask you for that separate confirmation.
How Long We Keep Personal Information
We keep Personal Information only as long as we need it for the purpose we collected it for, and then for as long as the law requires us to keep it. In practice:
- Medical and prescription records are retained by the treating provider and the dispensing pharmacy for the period their professional and state licensing rules require — commonly at least seven years, and longer in some states.
- Billing and transaction records are retained for as long as tax, accounting and audit rules require, generally seven years.
- Account information is retained while your account is active and for a reasonable period afterwards.
- Website analytics and marketing data is retained for no more than 24 months, and usually less.
- Intake information from an evaluation that did not lead to treatment is retained only as long as needed to document the clinical decision and to meet legal obligations.
When we no longer need Personal Information, we delete or de-identify it. We may be unable to delete information that a law, a licensing rule, or a legal hold requires us to keep — if that applies to your request, we will tell you which exception we are relying on.
Response Timing and Format
We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will provide you with a cost estimate and rationale before completing your request. We also reserve the right to deny excessive, repetitive, or manifestly unfounded requests.
Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
If You Are Not Satisfied
If you believe we have not handled your request properly, email support@vivrx.com with “privacy escalation” in the subject line and we will have it reviewed by someone who was not involved the first time. You may also contact the California Privacy Protection Agency or the California Attorney General. We will not retaliate against you for exercising your rights or for making a complaint.
Changes to Our Privacy Notice
We reserve the right to amend this Privacy Notice at our discretion and at any time. When we make changes to this Privacy Notice, we will notify you by email or through a notice on our website homepage.
Contact Information
If you have any questions or comments about this notice, our Privacy Statement, the ways in which we collect and use your personal information, your options and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:
Postal Address:
3310 W Braker Lane
Suite 300-123
Austin, TX 78753
United States
VIV Rx is a patient management platform that works with independent physicians and practitioners who provide services utilizing the VIV Rx Platform. VIV Rx does not directly provide medical, or pharmacy services and payment does not guarantee the writing or dispensing of a prescription. Medical Services are provided via independent providers and Usable Health, PC. The information provided on this website is for informational purposes and not a substitute for professional medical advice, diagnosis, or treatment. If you have questions or concerns about your health, please talk to your doctor. This site is an advertisement for services and not any specific medication
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